The latest range of 5G enabled smartphones include Apple’s entry-level offering, the iPhone 12 mini, and extend to the top of the range iPhone 12 Pro Max, all with varying storage space options and all with the lightning fast A14 Bionic chip which claims to be 50% faster than any other on the market.
Starting with the iPhone 12 mini, the 64GB option will retail for R15,999, the 128GB class for R17,499 and the 265GB phone for R19,999. Apple’s smallest offering weighs in at just 135 grams and has a 5.4-inch Super Retina XDR display.
The iPhone 12 starts at R18,999 with 64GB of storage, R19,999 for 128GB and R22,499 for 265GB. This model is 21% heavier than the mini and features a 6.1-inch display. It shares camera specifications with its smaller sibling, notably a Dual 12MP rear system which allows for 4k video.
The iPhone 12 Pro range begins with 128GB, which retails for R23,499. The 265GB option costs R25,999 and 512GB of storage will set customers back R30,499. The iPhone 12 Pro features a three-lens camera system which performs well in low-light conditions.
Apple’s premium offering, the iPhone 12 Pro Max comes in three variants. The 128GB phone will retail for R25,999, while the 265GB option costs R27,999. The iPhone 12 Pro Max 512GB will be on sale for R32,999. The iPhone 12 Pro Max features the biggest display, measuring 6.7 inches and includes a camera sensor which is 47% larger than the Pro.
The iPhone 12 will face stiff competition in the local smartphone market, with industry leaders, Samsung, offering the latest Galaxy Note20 at competitive prices.
Two variants, the Samsung Galaxy Note20 and Note20 Ultra, launched in South Africa in August 2020. The 4G-enabled Note20 entered the market at R20,999. Since then, however, prices have gradually dropped, and the Samsung Galaxy Note 20 256GB Dual Sim can be snapped up for around R18,000.
In terms of comparative pricing along storage capacity lines, this beats Apple’s entry-level iPhone mini 265GB. But both brands compete well at the mid-level price range. Samsung’s flagship 5G-enabled Galaxy Note 20 Ultra 256GB Dual Sim can be purchased for around R26,000 at retailers, which is in a similar range to the iPhone 12 Pro.
Importantly, both the Galaxy Note 20 and Ultra cost more when purchasing directly from Samsung. However, purchasing directly from Samsung allows buyers the option of trading-in their older model smartphones which will reduce the price of the new purchase.
Apple also offers this trade-in option, and iPhone users can save up to R12,000 (calculated for the iPhone X Max 64GB) when looking to purchase from the iPhone12 range.